The sample materials on this page give you an idea of the types of materials that comprise a complete physical therapy marketing system. Each piece works as part of an integrated set of communications materials that facilitate the target audience's decision making process.
You can use this page as a checklist to see where you may have some holes in your marketing system.
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Marketing Tools
- Website
- Patient Guides
- Promotional Vouchers
- Followup Materials
- Letters
- Postcards
- Emails
- Phone Scripts
- Physician Resource Materials
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Advertisements
- Search Engine Optimization
- Print Ads
- Newspaper
- Magazine
- Flyers & Inserts
- Radio & Broadcast
- Yellow Pages
- Direct Mail
- Signs/Billboards
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