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Frequently Asked Questions
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- I've tried all kinds of marketing and advertising before, and nothing worked. Why is this any different?
Most marketing programs for small business are designed with little thought given to the strategy. So when they don't work, the business owner may conclude that it CAN'T work. They aren't trained and practiced in the discipline of marketing strategy, so they have a tough time evaluating this.
But the PT Referral Machine was designed and tested by high-level business strategists trained in the discipline of results-oriented marketing. The concepts and strategies have been field tested, giving clients the best possible chance for success.
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- My practice is different than most. How do I know this will work for me?
Every practice is different, but the marketing issues are almost exactly the same. The PT industry is referral driven. You may be happy with the level of referrals you are getting now, you may want more, or you may just want to become less dependant on one or two primary referral sources. In any case, with the right marketing system, you can take more control over driving referrals, the specific kinds of treatments you want to promote, and how big you want to grow your clinic(s).
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- I keep hearing that this is a system. How does it work?
The system has two main components - The strategic and the tactical. The strategy is the content, what you say and how you say it in all your communications. The tactical plan includes things like website, letters, Patient Relation Manager System (PRM), postcards, faxes, educational packets, radio ads, follow up systems, and anything else that will produce a Return On Investment (ROI), for you when deployed. We lay that all out for you. If we can't project an ROI based on our field tested programs, we won't recommend it for you.
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- How much time will I need to implement and run the PT Referral Machine?
We need to have one or two teleconferences before we can begin implementing for a clinic. We go through a series of questions during the conference that help us understand your specific needs. You should plan on 60-90 minutes for each conference. Once that's done, and you approve the plan, we take it from there. At that point, we will keep you updated with regular conference calls, along with automatic email alerts that come from your personalized clinic "Dashboard".
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- I don't want my competition using the same marketing system. Can I have exclusive use in my marketplace?
Yes. We want our clients to dominate their market. We provide you with an exclusive license covering a 10 mile radius around each licensed clinic location.
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- My practice draws patients from farther out than 10 miles. Can I buy an extended license?
Yes. For every additional 10 miles you would like to cover we will allow you to purchase that license for the same cost as an additional clinic in a multi clinic practice.
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- How much does it cost, and how do I know if I can afford it?
You pay a monthly licensing fee of $1895 for your first clinic and $895 for each additional clinic. To help you see the value in our program, consider what it would cost to staff a marketing department in your business. For example: add the cost of a full time marketing person, a website developer, a graphic designer and a copywriter. That is what you get with the PTRM program but at a small fraction of the cost. It only takes 2-3 additional patients per location per month to cover the cost. You get fortune 500 style marketing on a small business budget.
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- Last month I spent $5,000 on marketing and got 35 referrals. How much will I need to spend with the PT Referral Machine for the same kind of result?
We work with your marketing budget. Dollar for dollar, the PT Referral Machine should get more results. Because we are able to apply what we learn from other clinics all over the country, you can expect 2-10 times the response.
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